After just a day of thinking how our logo would look like, how it would move onto the screen and deciding on the various colour schemes and patterns we would follow- we have finished designing the logo for ICUNews!
So firstly, you may be wondering how the name came about? The name sprung to mind as we were thinking of famous Landmarks or tourist attractions that has caught the eye of many people to go and visit and we have seen some news companies use the 'Houses of Parliament or Big Ben' as their background or logo and we wanted something similar, but something that has never been done before. The 'I' stands for the London Eye as a pun on words instead of 'eye' and also represents 'I myself looking somewhere'. 'C' is also a play on words for 'see', in which it would be seen as this: 'I See You News.' We decided to shortform everything so that it is easier to remember, for example- ITV news or BBC news do not address their full name.
After figuring out the News channel's name, we needed to sort out what colour theme we would have for the background, the sub titles and the various other components that will take part in the news package. With inspiration from 'SKY news' and 'BBC news', we targeted at simple but effective colours that will capture the audience's attention and something that looked 'news-like'. This meant we needed formal and clean colours. We decided to go for red, black and white as our main colour scheme. We had a play around with many colours to go with our logo, but these 3 colours suited it best. We then chose the font and edited the London Eye to go round the letter 'I' representing that this is a British London news channel.
Keep updated as we will post a picture of our logo soon! Thanks. #ZT
Follow us @ www.twitter.com/ICUNews247
Diversity in the streets of London
No comments:
Post a Comment